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META-MUSEUM

A Transformative Approach
to Cultural Heritage

META-MUSEUM is a project that aims to change
how people experience cultural heritage (CH)

Understanding the Evolving Nature of Cultural Heritage
Addressing Societal Challenges Through Cultural Heritage

The META-MUSEUM is rooted in the belief that empathy plays a crucial role in comprehending the dynamic nature of cultural heritage (CH). By fostering empathetic emotions, co-creation, and individual interpretation, we can empower citizens to navigate societal transformations with greater confidence.
The META-MUSEUM acronym encapsulates the vision of transcending traditional cultural spaces. It aims to incorporate people, activities, and places in a pervasive, unconventional, and emotionally resonant manner.

In recent years, Europe and the world have faced numerous crises, including the COVID-19 pandemic, economic instability, political tensions, and climate change. These challenges have significantly impacted people’s mental health, increasing anxiety and fear about the future.
Rapid technological advancements, such as the metaverse and artificial intelligence, further exacerbate these concerns, leading to a sense of loss of control and a need to constantly adapt.

What is META-MUSEUM project?

META-MUSEUM is a project that aims to change how people experience cultural heritage (CH). It focuses on understanding how CH is constantly evolving and how citizens can play a role in shaping its meaning.
Why is it needed?
What are the objectives?
What is the methodology?

The project will use a transdisciplinary approach, combining:

    • Museography and CH communication
    • Social sciences
    • Psychology and neurosciences
    • Computer sciences and geomatics
Expected results and outcomes:
  • Develop “TransforMeans theory” (TMt) for designing cultural experiences that foster empathy and understanding.
  • Pilot test TMt principles in different settings.
  • Create a refined and evidence-based TMt.
  • Train professionals in using TMt.
  • Establish a META-MUSEUM Competence Centre to offer expertise and support after the project ends.

Key Objectives of META-MUSEUM

Promoting Empathy and Co-Creation
Enhancing Citizen Confidence
Developing Innovative Cultural Experience
Advancing Research and Knowledge

Encouraging empathetic engagement with CH and fostering collaborative interpretation
Empowering individuals to navigate societal change by understanding the transformative nature of CH

Designing innovative cultural experiences that are accessible, inclusive, and transformative
Conducting interdisciplinary research to explore the impact of cultural heritage on individual well-being and societal resilience

Meet the partners

We are a great, international consortium

We make META-MUSEUM a reality!

Learn more →

Latest News

Don’t miss the project’s latest updates!
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February 10, 2025/

Mrs Pirjo Hamari (PhD) is an experienced heritage professional who has been working with heritage management and policy-related questions at…

January 22, 2025/

Rob Mark Is an external expert to the META-MUSEUM project and a member of the advisory board. He has a…

January 22, 2025/

MARGHERITA SANI is adjunct professor at the University of Bologna, coordinator of the Working Group LEM – The Learning Museum…

January 22, 2025/

Professor François Mairesse teaches museology and cultural economics and holds the UNESCO Chair on the study of museum diversity and…

January 22, 2025/

Elisabetta Canepa is an architect and adjunct professor at the Architecture Departments of the University of Genoa and Kansas State…

January 21, 2025/

Aida Vežić is Secretary General of the Balkan Museum Network, based in Sarajevo, Bosnia and Herzegovina. She completed the Faculty…

January 11, 2025/

The Museo Egizio is the world’s oldest museum devoted entirely to ancient Egyptian culture. Visitors discover the fundamental stages of…

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META-MUSEUM project!